I was responsible for branding the portal to OneMarket from 12 Digit Marketing after being acquired by Westfield Retail Solutions in 2017.

Case Study 1

Reportings

Providing a sophisticated user experience for campaign summary and printable version of reports were very critical. The summary data also needed to be visually appealing. These reports were created based on customers’ requests. The customers were highly delighted by both the UX and UI design. UX research and inspiration are from Pinterest and Slack.

Enhancing the UX design based on the client’s demand and request. Placing the filters on the canvas to make it visually noticeable, and easily recognized which draggable types are filtered to show the data. UX research and inspiration are from Google Ads and Pinterest.

Case Study 2

Dashboard

Redesigned dashboard based on clients’ demand. Showing datas for shoppers’ behaviors such as trends, channel preference, likelihood, and etc were significantly important. UX research and inspiration are from Square, Pinterest, and Slack.

Case Study 3

Campaign Creation

Redesigned and enhanced campaign creation. Adding predefined segment settings to categories. The challenge was to provide a clean UI design and simple solution to turn it into a user friendly experience. UX research and inspiration are from Google Ads, and Pinterest.